It can be very important. We all
like viewing ads with photos. In fact, ads with photos get approximately 7
times more responses than ads without photos. This makes sense because you
feel more connected with someone when you can see her or his picture (there's
a real person behind that ad). You can also get more of a sense of the
person's personality through his or her photo.
Also, many people just browse ads with photos and never look at the ads
without photos. So, you don't need a photo to be a member, but it is
highly recommended that you include one.